Web widgets are small applications, typically written in DHTML, JavaScript or Adobe Flash, that can be installed and executed on Web pages. Widgets offer the potential for creating viral traffic and help create search engine friendly links.

It is the widget distributor who gains major viral traffic and SEO benefits. Web pages that install such distributed widgets can gain from the added value and get some increased traffic. Or increased revenue as from Google AdSense clicks (the AdSense code from Google that you install on your Web pages is a good example of a widget). Read the rest of this entry »