Social bookmarking sites have proliferated. The number of people frequenting these sites has become large and varied enough to attract marketers. We look at the nature of social bookmarking and how web marketers can use these.

Let us now look at the possibilities.

What Is Social Bookmarking?

You bookmark pages you like so that you can come back to it later. In the case of social bookmarking also, you do exactly the same. The difference is that your bookmarks now reside on the Web, with two major consequences.

You can now access your bookmarks from anywhere in the world with Internet connectivity. Secondly, you can share your favorites, along with your comments, with your friends, and even non-friends of similar interests. Read the rest of this entry »