Podcasts have become the rage now. It can attract considerable traffic to your website compared to written communications. We look at the WHAT, WHY and HOW of podcasts, and also at how you can make the audio/video podcasts findable by text-based search engines.

What is a Podcast?

Podcast starts as an audio or video recording. You also create an RSS text file that contains information about the audio/video file, including its location on the Web. You upload both the audio/video and RSS files to your server and people can now subscribe to your podcast, and download it to their iPods or computers.

You can add tags to podcasts, making it easy for search engines to index it relevantly, and for people to find it through search engines.

Why Should You Podcast? Read the rest of this entry »