Search engine optimization - SEO - helps our pages to show higher up in search results. SEO involves both on-page and off-page actions (such as creating external links pointing to our Web page). In this article, the focus is on the on-page actions.
On-Page SEO

Identify the search terms searchers use: Your first action should be to identify the particular words and phrases Web searchers use to look for your topic. These words and phrases are known as “keywords” and you have to optimize each page for one or two keywords.

If you optimize for words that searchers do not use, you will receive no visitors through search engines. Your page might be at the top of search results for some obscure words. However, because nobody is searching with those words, the page will not come to anybody’s attention. Read the rest of this entry »