Web pages are typically read on computer screens. Few people print the pages and read it offline. Reading from computer screens is not as comfortable as reading printed materials. Hence Web pages are best when they are short, say around 500 words.

Write Clearly and Concisely

Using those 500 words, communicate what you want clearly and concisely. Web readers are looking for specific information. Give it to them in a crisp manner, and your reader will continue reading. If the reader finds that you are presenting information in a roundabout way, he or she will go elsewhere.

There are a few techniques to produce clear and concise pages. Read the rest of this entry »

If you are a freelance writer, you have to find ways to generate a continuing flow of topics to write about. More importantly, these must be topics for which there will be readers. If you write about obscure topics no one cares about, you might find it difficult to generate money from your writing.

So how do you ensure that you will never run out of worthwhile topics to write about? Read the rest of this entry »