Web pages are typically read on computer screens. Few people print the pages and read it offline. Reading from computer screens is not as comfortable as reading printed materials. Hence Web pages are best when they are short, say around 500 words.

Write Clearly and Concisely

Using those 500 words, communicate what you want clearly and concisely. Web readers are looking for specific information. Give it to them in a crisp manner, and your reader will continue reading. If the reader finds that you are presenting information in a roundabout way, he or she will go elsewhere.

There are a few techniques to produce clear and concise pages. Read the rest of this entry »

You send out press releases in the hope that they would be published by newspapers and other publications. So the first thing you have to do is to ensure that the release conforms to what newspapers typically publish.

Newspapers publish news. So your release must be some kind of news. A sales pitch is not news and will not be picked for publication by the press.

The next issue is the format of the press release. News is published in a certain journalistic style. If your release conforms to this style, it can be published as it is. Otherwise, it will need to be edited by a news editor, who might not bother doing it unless your release has high news value. Read the rest of this entry »

Search engines are the largest source of low cost visitors to websites. Webmasters who know their jobs watch search engine results pages (SERPs) ranking of their websites on a continuing basis.

A fall in rank can dramatically reduce the number of visitors to the business’ website and can prove disastrous to business.

So how do you handle a fall in the SERPs rank of your website? Read the rest of this entry »

If you are a freelance writer, you have to find ways to generate a continuing flow of topics to write about. More importantly, these must be topics for which there will be readers. If you write about obscure topics no one cares about, you might find it difficult to generate money from your writing.

So how do you ensure that you will never run out of worthwhile topics to write about? Read the rest of this entry »